Above anything else, your site has to stand out, and better yet, outrank the competition. It’s through that achievement that you can confidently say your webpage’s increasing its market share, and therefore also heightening your profit-earning potential.
With that said, it’s not too late to tweak or improve your current SEO or search engine optimization strategies. In doing so, it’s all the more possible to be miles ahead of the competition as a crucial part of your business goals for this year. Here are these strategies:
1. Don’t Neglect Keyword Research
Utilizing the right keywords on your website is said to be very important. But, remember that it’s not just enough to put in random keywords. You have to make sure that these keywords are effective and that they deliver the desired results.
Hence, the need for thorough keyword research with the help of using the right SEO content optimization tool. Before you start with your SEO game plan or set up, keyword research should serve as your core foundation. In doing so, you’re sure that whatever keywords you incorporate into your content are effective in doing their job to deliver better outcomes.
To help you out, here are tips on how to elevate your keyword research process:
- Have a list of the relevant and important topics, in connection to your business and niche;
- Research terms that are directly related to your topic; and,
- Keep in mind the three important factors when choosing keywords: volume, relevance, and authority.
When you follow through with those tips, you may be able to successfully steal your competitors keywords and traffic and gain an edge in the market space.
2. Define Who Your Competitors Are
How can you outrank your competitors if you don’t even know who they are? Thus, it’s just and fitting to start with building the list of who your best competitors are. Generally, this can be divided into the following categories:
- Perceived competitors are businesses that offer a different product or service from yours, but that these products and services can be an alternative to yours;
- Direct competitors are companies that provide exactly the same products and services as you do; and,
- Indirect competitors are those e-commerce businesses that sell other products and services, but they also have products being sold that are directly competing with yours.
When you know who your competition is, you’ll have insights on what your target customers are getting from these rival businesses, that you aren’t able to offer yet. This can help you bring something new and fresh to your website, such that eventually, your website becomes their first choice to visit.
3. Curate Appropriate Content Aligned With Search Intent
In SEO, there’s such a term known as ‘search intent.’ This refers to the core purpose behind every query made on a search engine. When you’re able to capture this, you can win every search engine company’s standards by eventually ranking on the first page of their search results list.
For example, you own an e-commerce baking shop. For this period, the search intent for your search focused more on ‘how to make the best chocolate chip cookies.’ Note that the queries are interested to make it, and not buy it. Thus, your content should be tailored to address these concerns of your target audience who are looking for baking tips.
To help you understand this better, you can group search intent into these four categories:
- Transactional, where the intent is to buy;
- Informational, where the intent is that the searcher is looking for specific information that requires more in-depth explanations;
- Commercial, wherein the searcher is looking for specific products to buy, but haven’t made their final decision yet; and,
- Navigational, which has the searcher looking for specific mobile applications or websites.
4. Increase Your Page Speed
Webpage loading speed is one of the most underrated and overlooked SEO strategies many business owners tend to oftentimes overlook.
When you place too much emphasis on the content, media, and graphics on the website, your page loading speed may suffer as a consequence. Hence, no matter how aesthetically pleasing your website is along with its content, it still won’t have the desired number of visitors coming in.
Worse, you may even be driving them away from your site when they decide to bounce back to your competitor’s webpage instead - all because they had to wait for too long. This will only hurt your website ranking even more.
Periodically, make it a point to include page loading speed as a part of your website audit.
Conclusion
In closing, it’s safe to say that when you have a website, your goal should be to make it to the top ten search results of any given search engine platform. If not, then you’re only wasting time running your website. When there are thousands of other websites all over the Internet, you have to make it to this point. Else, the competition will always consistently outrank you. You can start laying the groundwork for better rankings than that of your competitors with the tips above.
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Mohammad
5/28/2021
SEO
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