Blogging is becoming the most promising online business gradually, however, there are few who find themselves lucky enough to enjoy a good revenue been generated through it. There is no doubt that advertisements act as the soul of earning and we must thank Google for introducing its AdSense program. It has been lately seen that Google seems more interested in targeting the issues of its clients and in order to enhance the earnings of the publishers, it has recently introduced a new 300x600 ad format, big enough to consume a large space of your blog. While the Publishers were delighted with the news, hoping to have more revenue, Google has announced that the new offer would also be having some limitations.The Limitations
Considering the new format to be large enough, Google has now announced to have some changes in its policy to keep a balance in between the valuable content of the blog and the advertisements. If you were aiming high to achieve this golden opportunity by placing two or more 300x600 ads on your blog, this one is surely a bad news for you as you would now be permitted to place only one 300x600 ad unit on each page of your blog.
We previously saw that the limit for AdSense for content ad units was three ads per page, which is still the same, however, the slightest change is that you can now place only one 300x600 ad unit out of the three, choosing the two remaining ones of any other size.
Google states that the major reason for this limitation was to keep in view the needs of both, Users and the Advertisers. For those who have availed the offer to its fullest, placing more than one 300x600 ads on a single page, Google requests them to remove the ‘extra’ ads units by Jan 10, 2012 to avoid inconvenience. A notifying mail has been already sent to the affected publishers, asking them to make this update on their blog.
Although the news might not be a welcoming one for most of the bloggers, it is good to see that Google is taking interest and coming up with new strategies to enhance the online business for the publishers and the advertisers. It is soon to be expected that the team would announce new sizes and policies that would further contribute in boosting your earnings.
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Nida Zaidi
12/13/2012
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