Starting an online business with a blog or a website demands more power at all levels as you have the entire world to counter in order to survive. It is essential to understand that your Online business is operational for the visitors who belong to different regions, widely spread across the globe, having one thing in common and that is, the facility of accessing the internet world. Think about targeting a greater audience rather than establishing your business for a particular group. It is true, that English is used as the major language when it comes to online communications, however, the fact cannot be neglected that there are 34 languages existing on the internet , contributing to two-third of the web surfers worldwide. Interesting, isn’t it?
Now, to ensure that you become a universal source to be visited, you need to take into account the following factors so that the probability of making more money by attracting a large audience increases.
Work on Content
No matter which country your potential reader belongs to, owning a different language, with the over trend been set about English, it is likely to expect that he might be a multi-lingual with some general know how and familiarity with English.
All you need to do is to keep your words and style as simple as possible. At the same time you need to watch out that you do not compromise on the quality of your content. This is highly recommended because the Machine translators (that are to be discussed in the later part of the post) are literal, to-the-point.
Play with Design
It is obvious that that people belonging to different regions have different cultures, likes and preferences. Your Blog is a central point which needs to be camouflaged well enough to have something attractive for all the readers, and the same time should NOT have anything that might offend them. This is way too difficult, what do you think? How can you keep such a variety of people happy at the same time? Well, that’s easy, if you are wise enough to understand the charm of uniqueness and originality.
You need to play with your design, experimenting several times, before putting it online. Choose a color that might be acceptable to Germans, American, British and at the same time appeals to Indians, Arabs, Persians, etc. Your animations must be neutral in every sense, free from a patriotic, religious or political touch, This is important!
Get a Machine Translator
Have you ever landed up on a Facebook’s Fan Page that is based on some other language, except English? If you notice, you get an option of translating the page into English, which translates the entire page and helps you out in understanding what is actually going on. There are Machine translation tools available on internet, just like the one Google uses, The Google Translate. All you need to do is to add a ‘free translate widget’ (like Google Translate) and that will work out things on your behalf by translating your site into the language that your reader understand.
So You see things are easy, what sometime lacks is, the idea of taking the initiative. Why to keep your earnings limited when you dream for an unlimited fortune? On that note, it comes to an end.
All the Best!
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Nida Zaidi
8/07/2012
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