Well there comes just a new update on Google's Page popularity algo on 2nd August 2012. The PageRank toolbar has started showing new ranks for all websites worldwide. The update this time seems a major one and there could be no further expectation of any new changes within the next 24 hours. The last update was on May 3rd and third last was on February 6th. The duration gap has now become constant. Google rolls out these updates quarterly, after every three months. The next update and last update of this year is expected anytime between November 1-10 2012. PageRank as you all know is a numerical weighting scale between 0-10. Websites that are recommended by related niches via backlinks rank higher on PR scale and get the benefit of faster crawl and index rate. Blogs with higher PR are crawled faster compared to those with lower PageRank. For example a PR 7 webpage is crawled several times per minute compared to a PR 5 page that is crawled once every minute. The faster the robot crawls your pages the greater the chances for you to drive organic traffic from Google and build readership. The PR for MBT remains at 4.0 and same is true for SEM which remains at 2.0. My main focus these last months have been Alexa Rank and I must congratulate all our readers for taking MBT to attain an Alexa Rank of 7K. MBT now counts amongst the very few Google blogs that has AlhamdulillAh crossed the 10K boundary. SEM has amazingly reached 29K within just 6 months and is improving daily.
How important is PageRank?
PageRank is a successful link analysis algorithm that differentiates Google from its Market competitors. This algo is and was the backbone of Google's popularity when Larry Page and Sergey brin first introduced this new giant search engine's functionality in September 1998. SEO professionals and internet marketers have now started measuring a website's popularity in terms of PageRank and Alexa Rank. PR is good to attract paid product reviews. Business owners do pay well if your blog has a stable PageRank, at least 3.0
But PageRank comes last in my priority list. Read further to find why.
Google Web Spam Head, Matt Cutts himself says that what is more important is your Content and not the PageRank. Watch this useful video:
Why your PageRank is not increasing?
Your PageRank did not increase? If yes then don't get frustrated and start understanding the concept first. PageRank is not sequential and surely not proportional to the number of incoming links. It is an automatic system that depends on quality links pointing your main domain. I have already written a detailed post that explains every single question revolving around your mind:Do you need several backlinks?
It's a myth that PR depends on getting hundreds of backlinks from niche websites. A single link from a high PR blog can change your rank from 0 to 4. Some guest authors have already experienced this with us before. You must not waste your precious time commenting on forums and blogs just for the sake of low quality backlinks. Keep yourself limited to just 4-5 blogs that you may read and interact with. Build a relationship with your favorite authors and once you succeed in winning a respect in their eyes for yourselves, you can then start guest posting at these blogs without any hesitation.
- Guest post on at least 4 Blogs (where you comment) with PR > 3
- Make your Post of at least 1K words
- Make sure your blog is well designed, presented and contains at least 25 posts. You must provide a solid reason so that the author may offer a link.
- Produce a post that is related to the author's niche
- Make it presentable, sound mature and to the point
- Never try to promote yourself or your blog on a guest post, talk about the topic only.
- Add images and video to make the post stand out
Do not fool yourselves
Site rankings do count well but give your first priority to quality content only. Write more and publish more. Do not waste your online working hours in finding tweaks to somehow increase your PageRank. Instead do a lot of reading and Work on your SEO skills and build readership. There are many blogs online with PR 6.0 but they are not well versed with marketing strategies to use in order to market their blog and make a living out of it. Neither PR nor Alexa are as important as readership. I have always emphasized on the following priority list:
- Readership First (i.e. Posting quality content)
- Traffic second
- Alexa third
- PageRank Fourth
What is the Maximum PageRank achievable by a blog?
So far blogs that are managed by a single author or 2-6 authors could succeed in achieving a maximum of PR 6.0. I have not come across any blog with zero investment to have attained a number greater than six. Normally large businesses that have strong marketing backup rank high because the investment is huge. Blogs like search engine land, seomoz, mashable and techcrunch are corporate websites that have several hired authors who write tons of articles per week. Many people are involved behind its promotion and management and they are often backed by both print and electronic media.
So if you are a dedicated blogger then achieving 6 should be your goal. Remember Pagerank does not decide which blog is good and which is poor, its only an algorithm that tells whether a site is well recommended online or not. Reputation of any blog depends only in its strong reader base and quality updates.
What's your PageRank?
Do share with us your updated PR values and feel free to ask any SEO related question. I just hope this new update was a calm one for most of you. If you have seen a sudden positive jump then well done, if your Rank remains the same then thumbs up but if your PR has dropped then don't get demotivated and start working on the simple PR formula we shared above. Nothing works better then this technique so make yourself prepared for some quality guest posts and work with patience because you have a lot of time. i.e. 3 Months. The next update could occur anytime between 1-10 November 2012. Peace and blessings pals! :>
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