+1 Report Stats added to Google Webmaster Tools & Analytics

With the successful invention of the +1 Button and the +1 Project, Google released the +1 stats reports in Google Webmaster Tools. This new integration was made today.The +1 reports will tell web owners and bloggers how much traffic value the button is bringing to their site. You can now track the number of times your pages have been +1 'd by your visitors on your web pages as well as on your Adword Ads or search results. Fortunately you can now also track the performance of other social plugins by using Social Plugin Tracking in Google Analytics. The +1 Metrics menu can now be found on your webmaster account. It contains three important features which are:

1. Search Impact Report

This tells you how your Clickthrough rate changes when people recommend your blog or webpage more and more. With +1 recommendations your organic search traffic can surely take a positive turn but to measure how much it helped you, Search impact is the tool you need.

2. Activity Report

In simple words activity report shows you how many times your web pages have been +1’d, from buttons both on your site and on other pages. This will let you know how much your content is being recommended. It comes with two options i.e. New +1's and All +1's. Pretty obvious terms.

3. Audience Report

Audience Report options shows the total number of unique users who +1'd  your pages along with aggregate geographic and demographic information about the Google users who’ve +1’d your pages.

Social Plugin Tracking in Google Analytics

This new feature is added in your analytics account to let you know the performance of other social plugin recommendations. This according to me is even bigger achievement of Google compared to +1 project. Social networks are the best tool for traffic and keeping an eye on how well these networks are playing for your website traffic should be the crucial part of your Traffic campaign. Plugin tracking for all social share buttons on your blogs or webpages is done using some JavaScript. I will mention in detail on how you can set up the tracking for other social plugins  for your websites in my coming posts.

This social engagement reporting tool comes with three options which are explained by Google as:

The Social Engagement report lets you see how site behavior changes for visits that include clicks on +1 buttons or other social actions. This allows you to determine, for example, whether people who +1 your pages during a visit are likely to spend more time on your site than people who don’t.

The Social Actions report lets you track the number of social actions (+1 clicks, Tweets, etc) taken on your site, all in one place.

The Social Pages report allows you to compare the pages on your site to see which are driving the highest the number of social actions.

What do you think?

Let me know what are your views on this latest development and do you think it will bring something fruitful to you in person. Any views will highly be appreciated.

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Mohammad 6/30/2011